BMW Toronto
A verity of print and digital adds for BMW Toronto to showcase their new 2019 BMW 7 Series, with the main goal to get costumers to book a test drive.
The case study includes a social media ad which displays the cars in a mysterious environment making use of a limited color pallet while the bold typography states the call to action for customers to book a test drive.
The print ad is an example of how the layout of the Social Media post changed when done as a print ad for a magazine page and how more information would be accommodated.
The motion graphics was the secondary component of the social media ads to be posted on Instagram and Facebook Stories where users can use to "swipe up to learn more feature" which takes them to the official BMW Toronto webpage about the 7 Series and book a test drive. The video is a short 10 second motion graphics, displaying the car and some typography.
The landing page takeover for the BMW Toronto websites keeping the same theme as the social media posts and print ad. The landing page keeps the same esthetic, colour scheme, typography and visuals and the rest of the ad series. With more information about the car and where customers could book a test drive.
