TO Green Campaign Website
https://torontogreen.wixsite.com/togreen
The TO Green Campaign was created with the idea to spread information of how individuals can change their habits and behaviors to reduce their ecological footprint. Aimed at young adults living in the city of Toronto, the campaign reaches out to inform the general public with the correct and easy ways to reduce their eco footprint.
TO Green Social Media Campaign
https://www.instagram.com/to.greentoronto/
The social media campaign used Instagram as a platform to engage with the target audience to present information about the campaign, and provided small, engaging challenges to get people invested in reducing their ecological footprint.
Using a similar visual style to the website of the campaign, this social media campaign reuses the existing research, designs, videos, and illustrations of the main campaign.
TO Green Campaign Postcards
The postcards were another method of getting the information out to the public, in a condensed and engaging manner. Reusing the research and visuals form the main campaign, the postcards allow people to physically receive the information, rather than digitally.