Knuckle Therapy & The Pact
Logo, Brand Guidelines, Merchandising, and Campaign Design for two new boxing, gym, and lifestyle brands under the same umbrella.
This design project was completed under Daniel Amaze Corp., where I focused on icon design, typesetting the wordmark, and designing campaign assets. We created a custom logo and icon inspired by the brand owner's dog, Oz, turning him into a recognizable symbol of the brand.
We also developed a simple, one-page brand guide to ensure consistent use of the logo and design elements in the future. The logo system includes the icon, wordmark, and typography. These designs were also adapted for merchandise, helping to grow the brand through products like apparel.
