Knuckle Therapy & The Pact
Logo, brand guidelines and merchandising for two new boxing, gym and lifestyle brand under the same unbrella.
This design project was done under Daniel Amaze Corp., where I focused on icon design and typesetting the wordmark. We created a custom logo and icon based on the brand owner's dog, Oz, turning him into a symbol of the brand.
We also created a simple one-page brand guide to keep the logo and design elements consistent in future use. The logo system includes the icon, wordmark, and typography. The designs was also adapted for merchandise, helping to grow the brand through products like apparel.
